Advertising Agency Wieden+Kennedy São Paulo created the “infinite” TV commercial of the deodorant company Old Spice. It consists of passing each other stories that can be viewed endlessly.
On the YouTube channel of the Agency was published a three-minute video presentation of original works, reports.
On the background of passing each other stories constantly superimposed the phrase “wonderful smell forever.”
On TV Woohoo “infinite” is the deodorant went on for 14 hours. At the same time on the brand site can be viewed indefinitely.
This is also entered in the Guinness Book of records Ginnesa as the longest ever created.