The General Director of the brand sportswear Nike, mark Parker promised to make prices for the products of the company more democratic. This writes Hypebae.
According to him, in the second quarter of 2018 the company’s profit by 10 percent exceeded the expected result due to the active Internet marketing. This will allow the firm to lower the cost of goods,reports Lenta.
Parker also noted that next year Nike will focus on creating “cheap” versions of the popular sneaker and manufacture of new models that will be available at lower prices.
Why people are tired to pay for expensive sneakers
In addition, SEO is planning to launch a line of men’s clothing for yoga and implement in the shoes of RFID tags (Radio Frequency Identification technology for automatic identification of objects via radio signal ) for collectors.
Earlier in December, mark Parker called the price and the approximate time of release samozashnurovyvayuschihsya sneakers. He said that basketball shoes HyperAdapt will be sold at $ 350 and will be an important technological breakthrough for the company.