How to behave in social networks, not to scare the employer

Как вести себя в социальных сетях, чтобы не отпугнуть работодателя

The line between personal and business life is very slim

Review your photo in social networks and subtracts the posts, if you get a job. Because of bad shots and mistakes in the publications the employer may not call back. According 66% of employers view the profiles of the candidates in Facebook, Instagram, LinkedIn, and other social networks.

Links to accounts in social networks have become one of the points that you need to indicate, in summary, say HR specialists. The fact that the page on the social network main source of information about a person, says Anna Zaitseva, an HR expert. Everything that man publishes, speaks of him, his values, conviction, style and way of life. Even with the perfect resume and need experience person can deny after watching the social networks.

What information employers are looking for about the man and why can not take on the job recognize the site Today.

For employers who follow in social networks

Indicate in the summary of your page in social networks is considered good form, said HR TOV UTAGRO Elina Katz. The employer still can’t find it, and if the person is hiding – it might look suspicious.

Basically, look at the profiles on Linkedin and Facebook, sometimes myspace and Friendster (which is prohibited in Ukraine, but which some are using VPN). Fall under the scope of creative and communications professionals: designers, copywriters, sales managers, office managers, operators on the phone, managers on work with clients, accountant, and so on.

“Linkedin is a litmus test for the employees management staff, IT people, marketers, psychologists. On Facebook you can try to create a picture of the employee in any position that requires work in the team. Lawyers are harder to explore, they are usually more advanced in information security and are not issued in the open access of redundant information. But searching for photographs and old pages in the cache Vkontakte and Classmates can also give a lot of interesting findings,” explains Elina Katz.

The posts can be about a person: how they lived and how to think about what kind of photos will post as positions itself in life and society. This additional information may not always be the deciding factor for job interview invitation, but gives the opportunity to build the conversation during the meeting, ask the necessary questions, to clarify any nuances, said the HR Manager of the company Alena DOK Strand.

“In addition, the important point is the presence of common contacts through mutual friends to get more information than the applicant indicated on his resume. If position requires a presentable or pleasant, prepossessing appearance, especially for employees personally communicate with clients, photo in social networks it is often possible to determine whether the applicant is suitable for jobs. For management positions is also important to understand whether the applicant family, how well he can perform the necessary work,” – says Alain Strand.

With the industrial and technical professions more difficult. Electricians, engineers, designers and other professionals is not enough on the labour market, and not always they have a page in social networks. HR Director EDS-ENGINEERING Beam Valentina says that applicants write in social networks, pay attention, but crucial for this category of candidates will have professional quality. Yes, the Facebook page can tell a lot about a person: his interests, behaviours, circle of friends. But all this is only speculation that can confirm or deny only in a personal meeting.

Как вести себя в социальных сетях, чтобы не отпугнуть работодателя


The social network profiles allow an employer to weed out some of the candidates for the position. For example, if a candidate’s CV indicated that he is actively involved in networking, i.e. the creation of social ties, but the number of his friends not more than 20, it’s obvious the reason for a HR specialist to clarify why, says Nadezhda Omelchenko, Vice-President of the company “it Integrator”. If the candidate for the position of copywriter in the posts solid spelling errors, it is also an occasion to reflect, whether to accept such a specialist.

“Do not forget that the representatives of the so-called generation Z is generally very relaxed and may not emphasize the content that they post on social media. Therefore, even unformatted content, such as explicit photos can’t be a reason to immediately reject the candidate. A competent HR professional needs to assess the candidate in the complex, and not just the “digital image”, says Omelchenko.

Due to some photos and posts, the employer may refuse

The content in social networks is not 100% grounds for refusal to the candidate, according to the recruiter office staff of the company “Husky” Daria Ivanova. The content of the profile makes it clear that it is worth checking out for the interview.

However, there are exceptions. Almost all HR professionals surveyed by website “Today” are ready to refuse for the man who has on his page has content with violence, abuse and pornography. Call for an interview, if the posts have profanity, or radical records political, religious, racist, use of language of hatred.

“We do not invite the person who expresses: anti-Ukrainian, anti-state views, is trafilem do not support the scientific view of the world, for example, believes that the Earth is flat and vaccines do not work, AIDS did medical Corporation and distributes Russian destructive memes”, – said Artem Green, founder and CEO of PR Agency ZELENI.AGENCY.

The content in social networks can both help the candidate, but to play a trick on him. For example, negative comments about the company in which the person previously worked. No one wants a glory. And if a man wrote about a former employer, I will write about the future, says HR expert Anna Zaitseva.

Как вести себя в социальных сетях, чтобы не отпугнуть работодателя


Employers apply to the records in which on display are submitted conflicts with other people. Most likely, the employer will wonder whether you can people to manage their emotions and to prioritize. HR specialists also closely watch how the person writes.

“If you don’t proofread errors in short texts, it is unlikely that you will disturb the thorough literacy business correspondence. HR sees this as carelessness and disrespect for the company as a whole, and future colleagues and clients in particular,” adds Zaitsev.

Many companies are wary of the fact that the person puts their “beach photo”. And here the question is not the hypocrisy, and all in the “framework”, says Anastasia Lokshinskoe. Therefore, it is better in the settings of social networks to set the visibility of certain content only for a narrow circle of friends.

“The suitability of a person, to tell you the page on a social network difficult. The option “not suitable” is more obvious. For example, when we are looking for employees in the sales Department, we will continue the dialogue with a man who writes with a large number of errors, uses in his messages, profanity, showing disrespect for the people. We believe that the impact of content in social networks on our decision to invite or not to invite candidate for interview – about 25%. There are many other factors which are taken into account. For example, do people read the text of the jobs whether he complied with our condition to provide us with information we have requested in the jobs, and so forth,” – said Elena Eremenko, the Director of shop “Moneybags”.

Social networks will check before hiring

In large companies the HR professionals continue to ensure that places on the employee, says Anastasia Lokshinskoe. Basically, to prevent damage to the reputation of the company.

“Regardless of the company’s activities unwanted content — it’s all about the same the adequacy of the person (content that contains violence, cruelty, etc.). Also, inappropriate content can be attributed to posts and reposts about competitors of the company where the person works, regardless of the positive or negative content. And, of course, if the employee was accused of lying when complaining about the discomfort he asks “to lie down” a couple of days at home, and at the same time places holiday pictures,” notes Lokshinskoe.

In smaller companies, especially for employees not being followed. Another thing is that in this case, all and so each other friends. And if a Manager who needs to be at the meeting, will publish stories as he smokes a hookah, or standing in line in a movie, it can quickly reach the leadership.

Как вести себя в социальных сетях, чтобы не отпугнуть работодателя

Photo: A. Iskritskaya

In social media the line between personal and business life is very thin. So Stelmakhova Alexander, the owner of the trademark Deadline in Ukraine, advises:

  • before evaluating the actions of the company or management in social networks, post pictures from the office party drunk photos or Topless on the beach – a reputation to think of;
  • it is better to have an impersonal blog, if there is a need to place information that can be perceived ambiguously – profanity, sexual content, remarks about customers and competitors, based on personal experience;
  • without approval from the PR Department shouldn’t engage in polemics and social media “trolls”, dissatisfied customers and partners – it can cause an information crisis.
  • to remember that position in social networks can be perceived as the official position of the company; all that is written, particularly profanity, can be used against the author later.

“Be careful on social networks is not only the executives but also to ordinary employees. Remember the case which almost ruined the reputation of a company that refused to add water in double espresso. After several hundred posts, the company decided to apologize for putting that “leadership does not share the opinion of the employee”. But it did not save the situation. The company gathered more than 60 negative reviews and a public “banter,” commented Stelmakhova.