Readers of the magazine Vogue will no longer see on its pages too young models, which are not yet 18 years old. The publication took a course against the trend of recent years, the designer choice in favor of youth. 16-year-old Kaye Gerber now have to wait two years to get on the pages of the main American fashion gloss.
An article appeared on the magazine’s website explaining the innovation in its policy. Once fashion brands chose supermodels, such as Naomi Campbell and Cindy Crawford, and created clothes specifically for them. And now the choice of fashion houses is 40-50 models in each show, which can be of minimal size. Teens flooded the model business.
Previously fitting took forever. Now girls are required to match the dress,
– said Vogue David Bonnouver, co-founder and CEO of DNA Model Management.
The fashion world, as the author of the article-manifesto notes, maims teenagers, puts them in dangerous conditions.
Before the announced fight against teenagers on the podium, Vogue magazine for a long time developed the opposite trend. You can remember February 1980, when the cover of the American gloss appeared 14-year-old Brooke Shields. But now, they assure us, this will not happen.
We can not rewrite the past, but in our power to bring a better future,
– says the article.
Kaya Gerber and other models
The Council of Fashion Designers of America supported Vogue’s decision to raise the minimum age of models. Two model agencies, DNA Models and Society Management, also agreed to work in a new direction.
Let’s return to belief in models and we will bet on their development. Let’s go back to the models-muses and give up the role of hangers,
– calls Bonnouver.