Helmut Lang has chosen unusual models for the advertising campaign of its autumn collection

Helmut Lang has chosen unusual models for the advertising campaign of its autumn collection
Helmut Lang has chosen unusual models for the advertising campaign of its autumn collection
Recently, the age of a woman has repeatedly become one of the most popular topics in the fashion world. So, American Vogue has raised the minimum age of the models involved in the shooting of the magazine, and the Helmut Lang brand has made the faces of its fall advertising campaign for residents of South Wales in venerable age.

The authors of this idea decided to show the world representatives of the older generation, so that they told about their love for Wales. 86-year-old Margaret, the former director of the funeral home, has become one of the models of the campaign.

What do I think of Wales? I love him,
– she says in the video.

Her coeval Dilis Price, who set the world record as the oldest paratrooper, also agreed to participate in the advertising shoot.

Fashion photo sessions often take place in beautiful places with the participation of famous models, but the creative director Charlotte James went the other way. The source of her inspiration was the inhabitants of Merthyr-Tidvila, Wales County.

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