The other day the famous tennis player Maria Sharapova intrigued the fans by fasting in Instagram, announcing a new collaboration with a well-known brand. Attention was drawn to the vague first plan of the image, on which it was possible to distinguish the bright sole of athletic shoes.
This collaboration reflects my new mission outside the court and inspires women of the next generation,
– Sharapova signed and invited readers to guess what is at stake.
The answer became known the next day. Sportswoman, previously introduced with Nike sneakers LA Cortez, inspired by Los Angeles, has now released a new version of this model. In place of leather shoes, a soft-pink model came in a beige shade with a bright red layer in the sole, inspired by the autumn New York. New sneakers will perfectly complement not only sports images, but also everyday costumes, which is reflected in the advertising campaign.
Today, sneakers and street style are very popular, but it also requires comfort and elegance that will never go out of fashion. I was inspired by classical colors, which I myself constantly wear and which can be combined with any wardrobe,
– Sharapova shared in the interview.
La Cortez reflects two values: elegance and hardness of character. They determine my personality on the court and beyond.
In the sale of new shoes will arrive on August 23. It is reported that the cost per pair is $ 100.
Recall Sharapova and Nike – long-standing partners, because the first contract with the company, she signed back in 1998, when she was only 11 years old. Over the long years of cooperation, both sides have experienced different times. In particular, after the doping scandal that erupted in 2016 due to meldonia, the brand temporarily suspended work with the tennis player for the time of the trial, although later it came out in support of the sportswoman and continued cooperation.
Maria also noted the importance of partnership relations in her Instagram, where she shared with the subscribers new photos from the advertising campaign.
When we unite and share cool ideas, we inspire each other to go our own way. Everything is possible!
– signed the sportswoman.
An important theme was the support of women.
My mission outside the court is to inspire a new generation of women entrepreneurs,
– the sportswoman is assured.
Such initiatives are becoming more popular, and many stars seek to promote the professional development of young girls and encourage them not to be afraid of making a career. Recall, not so long ago, Hollywood star Jessica Alba visited the women bloggers’ summit, where she shared her experience of creating a business.