Kendall Jenner, Gigi Hadid and other famous girls who used to demonstrate the Balmain collection will have to make room. The creative director of the fashion house Olivier Rustin chose faces of a new advertising campaign of digital models of Margot, Shudu and Chih.
The 3D trio, created by photographer Cameron-James Wilson, has already appeared on the first frames in the network.
Everyone can join the ranks of the army of Balmain. We need only share our spirit of adventure, as do the new virtual icons of Margo, Shudu and Chih, who embody beauty, rock’n’roll style and unshakable confidence,
– said in a message on the official website of the brand.
Dark-skinned Shudu became famous even before the beginning of this campaign. Cameron-James Wilson created it in 2017, and now on her page in Instagram signed 139 thousand followers. She appeared in the filming of Fenty Beauty, Women’s Wear Daily and Cosmopolitan. So the popularity of virtual models is growing.